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The Keep Calm slogan has become a modern icon and can be seen almost everywhere and there are very few people who aren't aware of this simple phrase.

The origins of the slogan Keep Calm and Carry On date back to the Second World War when it was created as a poster to raise the morale of the British public. Over 2,500,000 copies were printed but the poster was never released and was effectively lost until one was re-discovered in 2000 in a box of books bought at auction.

Since then the simple phrase has become a worldwide phenomenon and has been used for a wide range of products from mugs, bags, t-shirts and there is now even an app on the subject.

Take a look at the You Tube video that gives a brief history of the phrase and it's re-discovery:

With the Keep Calm range at Make It Personal, you can create personalised gifts using this ever popular phrase.